Join us for an exciting model lesson for EAP teachers that explores how technology and social media are transforming marketing and advertising—especially as more people shop online. What influences your buying behavior today? Using authentic materials from Pathways, Third Edition, we’ll look at key factors shaping modern marketing strategies and the forces behind these changes. This session will give you ready-to-use teaching ideas, authentic resources, and interactive tasks you can immediately apply in your Listening and Speaking classroom!
